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Governor Vetos SB 29

Friday, Nov 11th, 2011
We thought we'd put out an update on whatever happened to Senate Bill 29, a bill that would have put new restrictions on cities operating red light camera systems. Most notably, SB 29 would protect the rights of Californians cited by traffic enforcement cameras (red light cameras) and would require that cities using red light cameras establish policies and procedures to better ensure that citations are properly and appropriately issued, and that motorists can effectively challenge incorrectly administered tickets. For more history on SB29, check out this blog post. SB29 worked it's way through the senate for nearly a year until it was finally vetoed. On October 7 of this year, Our Governor put out this veto message: "To the Members of the California State Senate: I am returning Senate Bill 29 without my signature. This bill standardizes rules for local governments to follow when installing and maintaining red light cameras. This is something that can and should be overseen by local elected officials. Sincerely, Edmund G. Brown Jr." What does this mean for you as a driver? Apparently, it means that your city may still be able to operate red light cameras on a basis of revenue generation if they so need to, which many people accuse is the underlying reason for red light camera systems. Interestingly, opponents of SB 29 argued that hundreds of millions of dollars would be lost in government ticketing revenue if SB29 was signed, since it would prohibit the government in considering revenue generation when proposing to install a new red light camera system, beyond recovering its actual costs of operating the system. These things are supposed to be used to reduce the number of accidents at specific intersections, but the studies on this are controversial. How do you feel about red light camera systems? Voice your concerns on our Facebook page or you can leave a comment on this blog post. Be sure to give a big shout out to our team at TicketKick for continuing to help educate the public of what their rights are options are with red light camera tickets. Until more laws are put in place to actually help protect driver's rights regarding red light camera systems, we'll keep on helping hundreds of drivers fight them every month.  
Posted in Government, News, Red Light

TicketKick® Featured in the News on Fighting Red Light Camera Tickets

Tuesday, Oct 25th, 2011

A local San Diego news station features California legal company, TicketKick, and discusses how to beat red light camera tickets in California. A San Diego County resident shares her story of success using TicketKick, saving her hundreds of dollars in ticket fines.

San Diego, CA (PRWEB) August 31, 2011 In the midst of all the controversy on red light camera tickets in California, TicketKick®, a California legal company, was featured on San Diego Channel 6 news this month, discussing TicketKick's ticket-fighting service, and how to fight a red light ticket. TicketKick's Founder and President, Greg Muender, tells his story on how the company started, and how they've come to help over ten thousand drivers each year. "In 2006, I got three tickets in three weeks, and not that I am promoting driving recklessly of any nature, it was just an unfortunate series of events." Muender discusses how the trial by written declaration helped him get two out of three of his tickets dismissed in 2006, and how he has built TicketKick, a California legal document assistant, with the help of attorneys and other experts in traffic law. TicketKick now helps hundreds of people every month fight speeding tickets, red light tickets, cell phone tickets, and most other common traffic tickets in California, for a low fee and a money back guarantee. TicketKick's specialty lives in helping people fight red light camera tickets, a ticket that would cost drivers about $500 in fines, plus a point on their record. Utilizing the trial by written declaration, which allows drivers to contest their ticket through the mail in California, TicketKick helps people get their ticket dismissed. Customers end up saving money from the high fines associated with these red light camera tickets, keeping their driving records clean, saving potentially thousands of dollars in insurance premiums, and saving people the hundreds of hours it takes to research tactical defenses. A local San Diego County resident shares her story of success with San Diego 6 news, beating her own red light camera ticket with the help of TicketKick: "I was traveling southbound on Sycamore, about to make a right. So I couldn't believe it. Almost $500 for a slow down and turn, you know, turn on a red." She utilized the help of TicketKick to help her fight it, and her ticket was dismissed, saving her hundreds of dollars in fines, a trip to the courthouse, and a clean driving record. According to the California Vehicle Code, turning right on a red without coming to a complete stop before the limit line is the same violation as if the driver were to just blow straight through the light, costing drivers about $500 on average just in fines. TicketKick's strategy is based around many legal and technical issues with the cameras. "Believe it or not, most cities in California are not in full compliance with all the aspects of the law regarding red-light camera systems." added Muender. The San Diego 6 reporter comments that over 16 million traffic tickets are issued each year in California. "In a down economy, ticket fines go up, and more and more people get tickets," says TicketKick's Vice President, Sara Schoonover. "People simply cannot afford to have a ticket in California, plus an increase in their insurance premiums, or take the time to go to court, or take traffic school, so we say, "fight it!". Most people also cannot afford to hire an expensive attorney to represent them. Our service is simply a no-brainer for someone who gets a traffic ticket, since it's low cost, effective, and we offer a money back guarantee so there's nothing to lose," Schoonover adds. "And just to make things easier for everyone, we've made it a top priority to provide the best customer service possible and employ the friendliness and most knowledgeable team members to help our customers." About TicketKick® TicketKick is a registered Legal Document Assistant in California, providing self help services to beat traffic tickets, with a similar service model to companies such as LegalZoom and E*Trade. TicketKick works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, maintaining about a 70% success rate, and offers a refund and a free consultation for guilty verdicts. TicketKick representatives can be reached at (800) 580-1902, at ticketkick.com, or at questions(at)ticketkick(dot)com. ###

Celebrity Mishaps Behind The Wheel

Thursday, Sep 01st, 2011
America tends to put celebrities on a pedestal, praising and scrutinizing their every decision. However, a number of gossip magazines revel in pointing out that movie stars and the like also have to do mundane, everyday tasks like running to the corner store for a quart of milk or taking out the trash (They're just like us!). In addition to these chores, celebrities are like us in another way: They can get into trouble when behind the wheel. Kyle Busch Kyle Busch - the driver of the no. 18 car for Joe Gibbs Racing - makes a living out of going fast. However, just because he brings in millions for driving more than 200 mph in a circle, it doesn't give the 26-year-old free reign to do whatever he pleases when he's behind the wheel. Busch, who has 23 wins in NASCAR's premier Sprint Cup Series, found out the hard way that he is no exception to the rule when he was cited for speeding and reckless driving in May in North Carolina. The driver allegedly was driving in a 45 mph zone at 128 mph, a speed more appropriate for Bristol Motor Speedway than a public road. Adding to the humor is that as a result of pleading guilty to the speeding charge and no contest to the reckless driving one, Busch had his license suspended for 45 days, reports ESPN. However, don't cry for him as Busch will still be able to compete in NASCAR events, as licenses are surprisingly not mandatory for drivers. DMX NASCAR racers and rappers don't have a lot in common on the surface but DMX and Busch appear like they might. The artist, who's real name is Earl Simmons, was recently arrested in Mesa, Arizona, for speeding. DMX was allegedly going 102 mph in a 60 mph zone. However, ToneDeaf reports that DMX disagrees with the allegations, claiming he was traveling closer to 85 mph at the time of the incident. Justin Bieber The teen music sensation was recently in the news for a minor fender bender in Los Angeles. According to NewsCore, a Honda Civic hit Bieber's black Ferrari in the San Fernando valley. While the pop star's sweet ride may be dinged, fortunately no one was hurt in the accident. "No one was injured and there was no damage to either vehicle," the Los Angeles Police Department said in a statement.
Posted in News, Speeding Tickets

TicketKick on the News!!

Friday, Aug 26th, 2011
Thank you to San Diego Channel 6 The CW, and Jim Patton for producing and airing an amazing segment on our growing company. Jim interviews TicketKick Founder & President Greg Muender and how his company helps customers in contesting traffic tickets. The segment focuses specifically on California red light camera tickets, although we can assist drivers in contesting nearly all types of traffic violations. Original Air Date was August 22nd, 2011. Video courtesy of San Diego Channel 6 The CW.
Posted in News

TicketKick® Says New Traffic School Restrictions Give Drivers Even More Reason To Fight Ticket

Thursday, Aug 25th, 2011

A new law in California puts new restrictions on drivers who receive a traffic ticket and wish to attend traffic school to keep their driving record clean. California legal company, TicketKick® helps drivers keep their driving record clean by assisting in contesting traffic tickets for a Flat Fee and a money back guarantee. Drivers who's tickets are dismissed do not receive a point on their record which eliminates the need to attend traffic school.

San Diego, CA (PRWEB) July 28, 2011 Existing law in California previously allowed the court to allow anyone with a traffic violation to attend traffic school to clear their driving record, up to the discretion of the judge. Beginning July 1, 2011, a new law went into affect which severely limits the judge's ability to grant traffic school to many drivers. TicketKick®, California's leading resource for traffic ticket defense finds that many people in California in the past have chosen to plead guilty, pay their ticket and attend traffic school to keep their records clean, that is until they realized that they could hire a low cost legal service like TicketKick® to help them fight their ticket. California AB 2499, now in effect, places several restrictions on drivers who wish to attend traffic school, giving even more reason for drivers to contest their traffic ticket. Up until recently, when drivers with a traffic ticket attended a court approved online or classroom traffic school, the conviction was dismissed from their driving record and did not appear as a 'point' against them. Under this new law, attending traffic school for the purpose of maintaining a clean driving record will "result in a designation of the driver's conviction as confidential, rather than having the complaint dismissed" according to an AB 2499 bill analysis. This means that the driver's ticket could still be seen by insurance companies or the DMV, viewable as a private violation. This law will also prohibit drivers who receive more than one violation within an 18 month period to attend traffic school more than once within that period. In the past, many people would get away with attending traffic school for more than one ticket within 18 months because either the judge would allow it, or there would simply be a miscommunication between the courthouses. This new law will put a stop to this, as the courthouses will more communicative about the eligibility of a driver to attend traffic school. It requires the DMV to develop an online database accessible by all courts and by the traffic schools to allow oversight of student enrollments and completions, therefore keeping track of when a driver last attended traffic school. Furthermore, level two (12 hour) traffic school previously provided an opportunity for a driver to attend traffic school more than once during an 18 month period, when granted by the judge. This new law also puts an end to this option. Regardless of the county or courthouse, no driver will be allowed to attend traffic school more than once within 18 months for the purpose of keeping a point off of their driving record. The number of tickets issued in California each year is estimated by several sources to be in the multi-millions. According to the AB 2499 Analysis, "the TVS (traffic violator school) option assists the operation of the courts by significantly reducing the sheer volume of potential court cases." "Simply put, the courts don't want to deal with millions of trials," says Greg Muender, President and Founder of TicketKick®. "A lot of people don't realize that they have the option to contest their ticket through the mail through a trial by written declaration, because the courts don't generally volunteer that option to people. But it is a very convenient legal procedure in California and we take advantage of it to the benefit of the drivers. Fighting a ticket through a trial by written declaration is an excellent place to start considering most cases are dismissed with our defenses, but even if it's not, you can still resort to your option of requesting traffic school thereafter." If a driver chooses to attend traffic school, they must pay their full ticket fine, pay the court's traffic school fee, and then pay the traffic school. The fee that the court imposes on a driver to attend traffic school may be increased to cover the fees incurred by a court assistance program (CAP) for monitoring and traffic administration services provided to the court. A representative of IVES Auto Insurance said that a driver's rates could be increased as much as 20% if they have two tickets within three years on their record, or for having a suspension due to any unpaid tickets. Mr. Muender of TicketKick® drives the point home: "Many people receive more than one traffic ticket within 18 months, it's very common, especially with California's ticketing increases. Our point is: Why use up your traffic school option when you can fight it first? Every ticket has potential to be dismissed, and our defense experts aggressively write defenses for most violations based on every aspect of the law. If you are found guilty, then you can resort to traffic school." TicketKick® is a registered Legal Document Assistant in California, providing self help services in traffic ticket defense, with a similar service model to companies such as LegalZoom and E*Trade. TicketKick® works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, and although not every customer will win their case, TicketKick® offers a refund and a free consultation for guilty verdicts. TicketKick® representatives can be reached at (800) 580-1902, at http://www.ticketkick.com, or at questions(at)ticketkick(dot)com. ###

Los Angeles Superior Court and Other Cities Warn of Consequences for Ignoring Red-Light Camera Tickets

Thursday, Aug 25th, 2011

Unpaid red light camera tickets in Los Angeles do face consequences, according to the LA Superior Court Website. California Legal Company, TicketKick®, encourages drivers with a red-light camera ticket: "Don't just pay off your ticket, but fight it!"

San Diego, CA (PRWEB) August 25, 2011 In the midst of recent heat about red light camera tickets in Los Angeles, California's legal company, TicketKick®, has recently received dozens of phone calls from people confused as to whether they should do something about their red-light camera ticket or if they can simply ignore it. Recent articles and news pieces have made claims that paying red-light camera fines in LA are "voluntary" and that "if you don't pay it, nothing happens." The representatives at TicketKick see the reality of the situation, having been contacted by several people who ignored their red-light camera ticket in LA, and faced financial consequences from collection agencies. TicketKick predicts that they will be hearing from many other people in the same situation in the upcoming months who were mislead by the media, and believed they could simply ignore their red light tickets with no penalties. They hope to warn people before it's too late. "The media has taken what is going on in LA out of context," says TicketKick's president, Greg Muender. "They're telling the public that they can ignore their red-light camera tickets and that nothing will happen to them. Sure, the judges in LA aren't knocking on your door and demanding that you pay up, but they do send unpaid tickets to collections. Unpaid tickets are subject to civil assessment (late) fees which normally are about $300 a pop, on top of the $500 ticket fine. Then you would be dealing with an unpaid ticket in the court's record, and if you were ever to get pulled over again, you'd be in big trouble. One insurance company told us that they automatically raise rates up to 20% if they see an unpaid ticket on your record. Whether or not these consequences actually happen to you in Los Angeles or if you slide through the cracks of enforcement, it's certainly not worth the risk, and you certainly wouldn't want it to haunt you later down the road. We say, don't just pay it, but fight it. We have excellent success with red-light camera tickets in Los Angeles, and all over California." When someone logs onto the LA Superior Court's website at lasuperiorcourt.org, a notice appears on the homepage that warns: "The City of Los Angeles has decided to end its red light camera program on July 31, 2011. The City's action does not stop the processing of outstanding red-light citations. It does not eliminate penalties associated with red-light citations. It does not constitute grounds for a refund of any money paid on such a citation. Anyone issued a red-light citation must resolve it within the specified time limits or face certain penalties as prescribed by law." According to the LA Times, the LA Police Commission voted unanimously to end the red-light camera program in July, putting the city in the center of a widespread debate over the purpose of the program and the effectiveness of the cameras in preventing accidents. Skeptics of red-light cameras argue that the cities' priority in operating the systems is based on revenue generation, not on preventing accidents, and Los Angeles is one city that actually lost money since so many tickets were going unpaid, therefore, they cancelled the program. What many people don't realize is that the city of Los Angeles, not the county of Los Angeles, has ended their red-light camera systems, and that surrounding cities are still utilizing the cameras and issuing tickets. For example, Beverly Hills has considered expanding their red-light cameras to more intersections, and other surrounding cities in LA County are still profiting from regularly issuing thousands of tickets. TicketKick's team writes defenses from every aspect of the law including technicalities of the camera systems. One of their arguments, based on published case precedence out of People vs. Khaled, points out that the red-light camera photos must be admitted into evidence by a qualified officer specifically trained in red-light cameras. Often times, the city will chose a random officer to respond with testimony, and TicketKick argues that a random officer who simply views the photos and video and submits a statement to the judge is not the right person to be testifying on the legality and technicality of the cameras, and therefore the case should be dismissed. About 70% of TicketKick's cases are dismissed. TicketKick is a registered Legal Document Assistant in California, providing self help services to beat traffic tickets, with a similar service model to companies such as LegalZoom and E*Trade. TicketKick works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, and although not every customer will win their case, TicketKick offers a refund and a free consultation for guilty verdicts. TicketKick representatives can be reached at (800) 580-1902, at ticketkick.com, or at questions(at)ticketkick(dot)com. # # #

Red Light Camera Bill Passed; TicketKick Says If Signed Would Bring Restrictions to the Multi-Million Dollar Government Revenue Source

Thursday, Jul 07th, 2011

TicketKick, California based legal company specializing in red light camera defense awaits the effects of Senate Bill 29 which could bring some relief to drivers who are issued a red light camera notice, open new grounds for dismissal for tickets fought in court, and place restrictions on new red light camera intersections to be installed.

San Diego, CA (PRWEB) May 26, 2011 Senate Bill 29, introduced in December 2010 by Sen. Joe Simitian (D-Palo Alto) was passed on a bi-partisan unanimous vote of 36-0 in the State Senate according to a recent press release by Senator Simitian's office. SB 29 would protect the rights of Californians cited by traffic enforcement cameras (red light cameras). It would require that cities using red light cameras establish policies and procedures to better ensure that citations are properly and appropriately issued, and that motorists can effectively challenge incorrectly administered tickets. Research performed statewide by TicketKick, a California based legal company, shows that hundreds of thousands of red light camera tickets are issued each year in 75 cities across California, resulting in a very controversial multi-million dollar government profit source. Their statistics show that only about 1% of people who receive a red light camera citation attempt to fight it in court. The average fine for a red light camera ticket in California is $480. Why do so many people hand over these huge fines to the court and give in to this questionable money making government system? Greg Muender, Owner and President of TicketKick, gives his on this statistic: "Most people think that since they were caught on camera and video, they're automatically guilty, and there's no way out of their ticket. That is so far from the truth," he said. "Believe it or not, most cities are not in full compliance with every aspect of the law regarding red light camera systems. If SB 29 is signed into law, it will add to the requirements set out to install, operate, and maintain red light camera systems in California, and will give us at TicketKick more opportunity to build defenses around the intersections which are not in full compliance with these new laws." According to the fact sheet of this bill, SB 29 would make it harder for the issuing agency to identify the correct driver of the vehicle cited in the photos captured by the photo enforcement system. Existing law approves of the issuing agency to send out "snitch" tickets, which are mailed to the person listed on the vehicle's registration, which asks for the correct driver to be identified so that a real ticket may be issued and filed with the court. SB 29 would require that any such "snitch" tickets be on a form approved by the Judicial Council, following consultation with the traffic and transportation committee of the California Peace Officers' Association. It would require that such notices contain the contact information of the issuing agency and the information of the manufacturer or supplier of the red light camera system. It would also require that this notice clearly state that the registered owner of the vehicle is not required to provide information on who was driving the vehicle in the photos, and that failure to provide the information would not result in additional responsibility or liability associated with the alleged violation. Of course, with any new law, there will be those who object. Opponents of SB 29 argue that hundreds of millions of dollars would be lost in government ticketing revenue, since this bill would prohibit the government in considering revenue generation when proposing to install a new red light camera system, beyond recovering its actual costs of operating the system. Red light camera systems are said to be installed with the purpose of reducing the number of accidents at intersections in which they are installed. Some studies show that in certain intersections the number of accidents have been reduced, and other studies show that in other intersections, the number of accidents was unchanged or increased. SB 29 is designed to allow the continued use of red light cameras to enhance public safety while addressing the significant potential for misuse. The measure establishes ground rules for the operation of red light camera programs to address legitimate concerns about accuracy, privacy and due process. If signed, this bill would take affect by January 1, 2013 for red light camera systems installed as of January 1, 2012. More information about SB 29, including status updates and official announcements can be found at http://www.senatorsimitian.com/entry/sb_0029_red_light_cameras/ TicketKick is a registered Legal Document Assistant in California, providing self help services in traffic ticket defense, with a similar service model of companies such as LegalZoom and E*Trade. TicketKick works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, and although not every customer will win their case, TicketKick offers a refund of the defense fee for most violations if their customers are found guilty. TicketKick representatives can be reached at (800) 580-1902, at http://www.ticketkick.com, or at questions(at)ticketkick(dot)com. ###

TicketKick Interviewed by Local San Diego News Station on Red-Light Cameras

Thursday, Jul 07th, 2011

TicketKick, California's leading resource for traffic ticket defense was interviewed by local San Diego 6 news, aiming to inform more drivers in California of how to defend themselves when they receive a traffic ticket, and how TicketKick's self-help legal service can assist them in getting their ticket dismissed.

San Diego, CA (PRWEB) June 28, 2011 Recently, TicketKick's President and Founder Greg Muender, was interviewed by Anchor/Reporter Jim Patton of San Diego 6 news station, who presented an interest in how TicketKick's services can help people who get a traffic ticket, particularly the expensive red-light camera tickets. Mr. Muender welcomed the opportunity to talk to the local news reporter to inform more California drivers of what their options are when they receive a traffic ticket. TicketKick's interview is scheduled to air sometime in July on San Diego 6 News. TicketKick utilizes the trial by written declaration, which allows drivers to contest their ticket through the mail. They find that not many people are aware of this option, and many end up paying their ticket off before they realize they can easily contest it without going to court. TicketKick's goal is to help educate drivers of their options, and give them the tools they need to represent themselves successfully for a low cost including a money back guarantee, and with no court appearance required. Mr. Patton of San Diego 6 was keenly interested in TicketKick's success with red-light camera tickets, with thousands of tickets being issued monthly in San Diego alone and in about 70 other cities throughout California which cost drivers about $500 each violation. TicketKick's specialty lies in red-light camera defense, preparing comprehensive, customized written defenses for drivers in California who receive these costly camera tickets. Their written defenses are based on hundreds of hours of legal research and public findings on individual reports of red-light camera intersections and cities. "Believe it or not, most cities in California are not in full compliance with all the aspects of the law regarding red-light camera systems." said Greg in a follow-up interview. With red-light camera systems being the center of a state-wide controversy of whether or not cities should be operating the cameras and issuing tickets, TicketKick continues to help several hundred people every month defend themselves against these high-priced tickets, and is seeing more and more get dismissed by the courts because of legal issues within the cities' contracts with the camera companies and well researched technicalities. "We are seeing an increase of red-light camera cases get thrown out," Greg acknowledged, "and in fact, we're seeing more and more cities dump the cameras altogether, which is something to be said about the whole system." TicketKick helps drivers with other common violations including speeding tickets, stop sign tickets, cell phone tickets, and most other traffic infractions, and offers a money back guarantee of their defense fee if the customer's case does not get dismissed or reduced. In addition to helping drivers fight and win their traffic tickets, TicketKick aims to educate and inform the public with free consultations, while providing outstanding customer service to help ease the process of dealing with a traffic ticket. "It was our pleasure to interview with Mr. Patton of San Diego 6 news, because the goal here is help even more drivers become aware of what their rights are in California, and give them the tools they need to defend themselves when they are looking at fines as high as $1000 for some violations," Greg responded. "No one likes dealing with the court, and a lot of people get overwhelmed and avoid the court all-together which causes serious problems later. We make the process easy and stress-free for them so they can successfully fight their ticket and save a lot of time and money." TicketKick is a registered Legal Document Assistant in California, providing self help services in traffic ticket defense, with a similar service model to companies such as LegalZoom and E*Trade. TicketKick works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, and although not every customer will win their case, TicketKick offers a refund of their defense fee for most violations if their customers are found guilty. TicketKick representatives can be reached at (800) 580-1902, at http://www.ticketkick.com, or at questions(at)ticketkick(dot)com. ###

TicketKick Gives Back To The Community

Tuesday, Dec 28th, 2010
TicketKick has an annual tradition of giving back to the community every Holiday Season. A donation of toys are made to the Toys-For-Tots Program every year, and this year TicketKick donated nearly a full bin worth of toys! Contact TicketKick if you need help with your traffic ticket. [caption id="attachment_478" align="aligncenter" width="556" caption="TicketKick Donates to Toys-For-Tots"]TicketKick Donates to Toys-For-Tots[/caption]
Posted in News

Getting Over "Too Good To Be True"

Monday, Nov 01st, 2010
TicketKick.com is a web-based service that professionally helps California drivers obtain dismissals on their traffic tickets through a legal process in California known as "Trial By Written Declaration", or trial through the mail. We guarantee our service, so if we don't win the case, we can offer a refund. Sounds good, right? Many of our customers though it sounded too good to be true. We had good call volume, and adequate web traffic, but we couldn't close many of our customers because they had their guard up for a scam. To top it off, we had a competitor with a very similar name that had given the industry a bad rep. Our advertising expense was eating up way too much of our budget, so we had to figure out away to close a higher percentage of our skeptical customers. We began to look at our problem from the eyes of a consumer. If we were speculative of a company, what would increase our confidence and push us past the purchase threshold? These four items seemed to become paramount in the ongoing struggle for customer confidence. 1) Let the customer control the conversation: As experts in the industry, we had vast amounts of information regarding the customer's scenario. At first, we would control the conversation, and bombard the customer with information we thought that they wanted to hear. Later down the road, we began to realize that only a few things needed to be said, the rest can be brought out in the form of an answer to a question asked by the customer. 2) Speak with confidence: This sounds relatively straightforward, but is actually a lot harder than it sounds. When I hear my sales reps use such powerful words as 'like' and 'um', I cringe. We speak so loosely in casual environments that we can forget how to converse in the business world. I instructed my sales team to slow down a little bit, and concentrate on the delivery of their words. Our close rate increased because of this change. 3) Avoid overused marketing strategies: "Buy now and we'll throw in a second Widget, for Free!" Everyone had heard it a million times, and we all know it's the same old marketing ploy. In our business model, we avoided using promotions and discounts in lieu of building the value of our service up. Believe it or not, people would rather pay more for value than pay less for garbage. 4) Allocate 1-on-1 customer support: We wanted our customers to really bond with their sales agents from the beginning. Our service can be a complicated process, and customers became reassured that they were in good hands knowing they weren't going to be transferred from department to department. -Greg Muender, President of TicketKick In response to Young Entrepreneur
Posted in News