TicketKick, a legal service helping drivers beat traffic tickets, attributes a triple in sales to an article mention on Yahoo Finance and CNN Money, thanks to Help A Reporter Out (HARO), a free PR and social media service.
San Diego, CA (PRWEB) September 30, 2011
California legal company, TicketKick, specializing in helping drivers beat traffic tickets
, was recently featured in an article on CNN Money and Yahoo Finance, driving web traffic to TicketKick's website up 3,000%, and tripling sales. The article by Andrea Williams, "From Unemployment to Startup," featured the success story of TicketKick's founder and president, Greg Muender, and how receiving three traffic tickets in college inspired him to launch the successful ticket-fighting legal service and help thousands of drivers save money on ticket fines and insurance rates. According to the article published on CNN and Yahoo, "The company boasts a 70% success rate and is on track to break $1,000,000 in sales in 2011."
TicketKick attributes the recent spike in sales to the article being published thanks to Help a Reporter Out
(HARO), a free service which links journalists and other media representatives to experts in specific industries. The PR team at TicketKick had only been a HARO subscriber for a few months before being featured by the journalist who wrote the article that launched their company exponentially.
Muender says HARO has forever changed the way his business will consider marketing strategies from here out. "A friend of mine mentioned HARO one day over lunch, so I checked it out. It was free, so I signed up immediately, and right away I saw the potential benefits after getting emails every day with lists of journalist's queries. We've responded to several topics and have been quoted in a few online articles here or there because of it, but we hit the jackpot when we were featured on CNN Money and Yahoo Finance. We've literally been unable to keep up with the amount of leads we're getting from it."
HARO, founded by serial entrepreneur, Peter Shankman, and recently acquired by Vocus, has become TicketKick's favorite marketing tool. "This is marketing for 2011 and beyond," Muender proclaims. "Some studies say that over 16 million traffic tickets
are given out in California every year, and the only reason we're not helping each of those people fight their ticket is simply because they don't know we exist yet. It's all about getting the word out. We are totally shocked and amazed what one article on the internet can do for your company, and it's all thanks to HARO."
TicketKick is a registered Legal Document Assistant in California, providing self help services to beat traffic tickets
, with a similar service model to companies such as LegalZoom and E*Trade. TicketKick works with attorneys in California in developing their defenses, which utilize many different arguments and tactics. TicketKick's goal is to help people get their traffic tickets dismissed, maintaining about a 70% success rate, and offers a refund and a free consultation for guilty verdicts. TicketKick representatives can be reached at (800) 580-1902, at ticketkick.com, or at questions(at)ticketkick(dot)com.